Data Analytical Services

Where Data comes alive




The Big Data Movement – more volume, velocity and variety


As of 2012, about 2.5 exabytes of data are created each day, and that number is doubling every 40 months or so. More data cross the internet every second than were stored in the entire internet just 20 years ago. For many applications, the speed of data creation is even more important than the volume. Real-time or nearly real-time information makes it possible for a company to be much more agile than its competitors. Rapid insights like that can provide an obvious competitive advantage to Wall Street analysts and Main Street managers. As more and more business activity is digitized, new sources of information and ever-cheaper equipment combine to bring us into a new era: one in which large amounts of digital information exist on virtually any topic of interest to a business. Mobile phones, online shopping, social networks, electronic communication, GPS, and instrumented machinery all produce torrents of data as a by-product of their ordinary operations. Each of us is now a walking data generator. The data available are often unstructured—not organized in a database—and unwieldy, but there’s a huge amount of signal in the noise, simply waiting to be released. Analytics brings rigorous techniques to decision making; big data is at once simpler and immensely powerful.



The Big Data Movement – more volume, velocity and variety

As of 2012, about 2.5 exabytes of data are created each day, and that number is doubling every 40 months or so. More data cross the internet every second than were stored in the entire internet just 20 years ago. For many applications, the speed of data creation is even more important than the volume. Real-time or nearly real-time information makes it possible for a company to be much more agile than its competitors. Rapid insights like that can provide an obvious competitive advantage to Wall Street analysts and Main Street managers. As more and more business activity is digitized, new sources of information and ever-cheaper equipment combine to bring us into a new era: one in which large amounts of digital information exist on virtually any topic of interest to a business. Mobile phones, online shopping, social networks, electronic communication, GPS, and instrumented machinery all produce torrents of data as a by-product of their ordinary operations. Each of us is now a walking data generator. The data available are often unstructured—not organized in a database—and unwieldy, but there’s a huge amount of signal in the noise, simply waiting to be released. Analytics brings rigorous techniques to decision making; big data is at once simpler and immensely powerful.


Analytics: Your brand-new shining armor…

Predictive analysis, Enterprise decision management, Retail analysis, Marketing optimization, Sentiment analysis, Web analytics, Portfolio analysis, Sales force sizing and optimization, price and promotion modeling, predictive science, credit analysis, fraud analysis. The Amazon story. The Google saga. Facebook. Twitter. Discover Analytics at the heart of these success stories. Meet the new knight in brand-new shining armor. The time is now.


Speak the Business Language of the Future…

We have exhausted the language of traditional programming techniques, software methodology and relational databases. Make a move. Enter the new arena of computing. Soak in the rays of the new genre. Speak the business language of the future. Unearth the reasons why Big Data and Analytics have rocketed to the top of corporate agenda. Be a part of the new culture of Decision Making.

We don’t have better algorithms. We just have more data.

Peter Norvig, Google’s director of research